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VIRTUAL CONSULTANT

Your sales people write their own copy. Give them the tool to do it right. This is the Premier online training program for developing and writing copy. 

Demo Segment and Worksheet
AUDIO - SEGMENT FOUR - EVALUATING IMPORMark Margulies
00:00 / 10:09

(c) 2016 BENMARadio. All rights reserved. Any unauthorized reproduction, retransmission or recounting of the information contained within, without the express written consent of BENMARadio or Mark Margulies, is strictly prohibited. 

First Training Module

10 step session

Includes two live webinars

Self paced (suggested two week completion)

 

  1. Stop writing 20th century copy for 21st century media

  2. The six seconds that count the most

  3. Only try to solve one problem in any spot

  4. What information is unimportant 

  5. How to write creative spots even if all you can do are  straight single voice reads

  6. Multi-voice commercials done the right way

  7. How to UPSELL

  8. How to present spec spots that double your success rate

  9. Copyright laws,  using music properly and what about popular drops

  10. What information is unimportant and why you should only be concerned with two client expectations

Other topics available as you advance
  • Creating a direct connection between your radio ad, and success for the client

  • Think like a narrowcaster, not a broadcaster

  • Time to take a 'discovery hike'

  • How to build a campaign and grow equity in a sound

  • Why sound effects are your best friend

  • Ways to take clients from 'show-up-and-throw-up' to focused ads that get results

  • Looking at and writing your ad from 180 degree angles

  • Branding - Why you brand

  • Branding - HOW you brand

  • Storytelling

  • Learning how to let your ad 'breathe'