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WELCOME IBA MEMBERS

Click "Book Now", then  choose "Custom Copy Review' or 'Virtual Seminar" and fill out the form to schedule
1.   Gen2 Custom Copy
Special IBA Rate/20% savings :
Two months, $239/month

It's GEN2 time

 

BENMARadio's GEN2 Custom Copy will take your staff to a new level of revenue development by showing how sales and creative lines intersect.

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To understand one without the other means leaving hundreds of thousands of dollars on the table every year. 

 

  • It means standard in by 3 PM, back by 9 AM custom agency-quality copy

  • It means scratch reads, offering your client a chance to 'hear' the spot. This increases positive response and shortens the closing cycle

  • It means metrics, allowing you to better manage sales efforts

  • It means integrating new media, making your client's overall marketing more effective

  • It means  a program designed to return up to 50 times your investment

 

It's GEN2 time

2. Virtual Seminar
Special IBA Rate / 20% savings :  $239 per seminar

Four decades.

 

125,000 scripts and ideas.

 

Now, your staff can have the revenue driving techniques that have made BENMARadio a valued partner to over 300 radio stations, on three continents, for over four decades.

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Each module takes 45 minutes to one hour (including time for Q and A) and is live, via Google Meet, so your staff can be anywhere to tune in.  Mark Margulies will take you to a new level of revenue development by showing how the sales and creative  lines intersect.

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To understand one without the other means leaving hundreds of thousands of dollars on the table every year. 

Topics covered

  1. Stop writing 20th century copy for 21st century media

  2. The six seconds that count the most

  3. Only try to solve one problem in any spot

  4. What information is unimportant 

  5. How to write creative spots even if all you can do are  straight single voice reads

  6. Multi-voice commercials done the right way

  7. How to UPSELL

  8. How to present spec spots that double your success rate

  9. Copyright laws,  using music properly and what about popular drops

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Other topics available as you advance

  • Creating a direct connection between your radio ad, and success for the client

  • Think like a narrowcaster, not a broadcaster

  • Time to take a 'discovery hike'

  • How to build a campaign and grow equity in a sound

  • Why sound effects are your best friend

  • Ways to take clients from 'show-up-and-throw-up' to focused ads that get results

  • Looking at and writing your ad from 180 degree angles

  • Branding - Why you brand

  • Branding - HOW you brand

  • Storytelling

  • Learning how to let your ad 'breathe'

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